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The Majority Of Consumers Aged 25-34 Gave Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
US Buyers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a doctor or a legal representative.
Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
Reviews Published On Twitter Can Grow Online Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
89% Of Customers Browse A Businesses Reactions To Reviews
Not only do many clients read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
98% Of Yelp's Visitors Bought From A Business They Found On The Site
Normally, 142 million consumers go to Yelp every month. This is as good a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Users Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online rankings stats, we found out that a company needs to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients fairly generally flourish, review websites help ensure of that.
Source: Statuslabs