74% Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online ratings statistics, we discovered that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Consumers Could Spend 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Definitely Post A Review

More than a 35% would do it to notify others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the massive effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Only 6 Percent Of Customers Do Not Trust Client Reviews At All

According to consumer review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

15% Of Clients Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential clients will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a physician or an attorney.

Younger people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and awesome ratings. Just 5% of companies have a score listed below 3 stars.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone