A Solitary Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be customers are looking for. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

74% Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings data, we discovered that a business requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

A One Star Increase In Ranking Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients honorably generally succeed, review websites help make sure of that.

Source: Statuslabs

77% Of Consumers Would Likely Submit A Review If They Were Asked

More than a 35% would do it to advise others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Clients Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile internet browser, customers choose to read reviews on their cell phones.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and awesome scores. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal