61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two thirds of businesses have outstanding and great ratings. Only 5% of companies have a score below three stars.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

74% Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings data, we learnt that a company needs to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Over Half Of People Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Staying connected with your customers builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

American Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how alluring your marketing is, you still need consumer reviews. There's no way around it. Consumers are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in regards to conversions.

A single review can have an enormous impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Due To The Fact That They Desire To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Visit Review Websites.

Review websites are places that people go to get the truth about a product, business or service . Since they have already formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those asked, 80% of customers did give a review. In general, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal