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49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who focus on the variety of reviews is presently at 46 percent.
Source: Brightlocal
Customers Could Invest 31 Percent More With A Business That Has Great Reviews
Focus on this fact. The better other users explain your services or product, the more cash you can charge and consumer review statistics show us precisely just how much more.
Source: Martech Zone
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other people, you manage to choose one that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
The Average Review Length Has Become 65% Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
74% Of Local Businesses Have At Least 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online rankings statistics, we learnt that a business needs to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management stats indicate a business's reputation does not impact just the consumers. Potential team members likewise take a look at rankings and read reviews.
Source: Deloitte
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
Online Item Reviews About An Item Can Amplify Its Conversion Rate By More Than 270%
User review statistics show the purchase likelihood for a product with 5 reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.
Source: Capterra
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US consumers consider reviews as 'very influential'.
To show the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall two-thirds of companies have excellent and outstanding scores. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
77% Of Clients Would Definitely Give A Review If They Were Asked
More than a 35% would do it to notify others about their consumer experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone