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Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or mediocre one.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a lawyer or a medical professional.
Younger people (age 18-35) are even more likely to employ an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers
89% Of Customers Read A Businesses Feedback To Reviews
Not only do a lot of customers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Income
Businesses that treat customers honorably typically prosper, review websites help make certain of that.
Source: Statuslabs
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To show the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
15% Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of potential customers will not even consider doing business with a business they can't discover viewpoints about.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star ranking is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.
Source: Statista