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Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs
73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more authentic which is what the would-be customers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
Online Product Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270 Percent
User review stats show the purchase possibility for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Over Half Of Customers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
90 Percent Of Users Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
If They Were Asked, 77% Of Consumers Would Give A Review
More than a 35% would leave a review to inform others about their customer encounter and 24% would rather direct their review to the company itself.
Over a 26% would be willing to give a review to help other individuals with their choice making process.
Source: Podium
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management stats suggest a company's reputation does not affect just the customers. Prospective team members also take a look at rankings and read reviews.
Source: Deloitte
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read many more reviews to get an idea of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site
Generally, 142 million customers visit Yelp every month. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Because the huge bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of potential clients will not even consider doing business with a company they can't find viewpoints about.
Source: Statuslabs
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Around The Globe
Google remains in the lead here, followed by Facebook as a far-off second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers