More Than Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site

Generally, 142 million consumers go to Yelp monthly. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

82% Of Customers Visit Review Websites Since They Wish To Purchase A Service Or An Item And Want To Get The Facts About Business Products And Services.

Users come due to the fact that they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Because the huge bulk of customers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Over Half Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your customers happy is more crucial than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for businesses with an ideal five star ranking.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista