64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Customers Prefer To Find Out About A Business Via Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs

86% Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two-thirds of companies have great and outstanding ratings. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as recommendations from friends and family.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management stats indicate a company's reputation doesn't affect just the consumers. Prospective team members likewise look at scores and read reviews.

Source: Deloitte