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15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of prospective customers will not even consider working with a business they can't find opinions about.
Source: Statuslabs
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies really use them.
Although we now understand why client reviews are so effective, the majority of businesses apparently do not.
Source: LsaInsider
60 Percent Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and rating stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
More Than Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%
User review stats show the purchase probability for an item with five reviews is 270% higher than the very same item without reviews.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews Worldwide
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a doctor or an attorney.
Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our purchasing preferences.
According to social media reviews stats, Facebook impacts the majority of users' purchase choices.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal