Buyers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, buying choices are made rapidly.

Online reviews are obviously convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review stats show us exactly just how much more.

Source: Martech Zone

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can only presume when it pertains to trust.

Source: Review Trackers

Software Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics reveal that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation does not impact just the clients. Potential employees also take a look at scores and take a look at reviews.

Source: Deloitte

Google Accounts For 57.5 Percent Of All Reviews World-wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Likely Post A Review

More than a 35% would leave a review to inform others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Just 6 Percent Of Consumers Don't Trust Customer Reviews At All

According to client review statistics, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you give them a great experience.

Source: Brightlocal