Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are happy to invest more cash with a business.

Source: Statuslabs

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

95% Of Unhappy Consumers Will Go Back To A Business If A Business Makes An Effort To Fix Issues Rapidly And Efficiently

Clients don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Normally, 142 million consumers check out Yelp each month. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

The Majority Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of prospective customers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs