Reviews Published On Twitter Can Help Grow Online Sales By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact make use of them.

Although we now know why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5% Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Looking at online ratings statistics, we learnt that a business needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

When clients need to pick a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements choose to take note of clients' recommendations online.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.

Source: Capterra

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 companies have excellent and great ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a lawyer or a physician.

Younger people (age 18-35) are much more inclined to employ a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business.

Source: RevLocal

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Usually, 142 million customers go to Yelp monthly. This is as good a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista