Online Product Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270%

User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly normally succeed, review sites help make certain of that.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics show a company's reputation doesn't impact just the clients. Potential employees likewise look at ratings and read reviews.

Source: Deloitte

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear people aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Nearly a 3rd of customers state composed reviews are the only function that makes them think the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

83 Percent Of Consumers Do Not Rely On Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements select to pay attention to consumers' suggestions online.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Since the large bulk of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Responds To Online Reviews

Staying connected with your consumers establishes trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you might expect, customers who feel this way are more willing to invest more money with a company.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a lawyer or a physician.

Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters