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61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Overall two thirds of businesses have exceptional and awesome scores. Just 5% of companies have a score below 3 stars.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Rely On Consumer Reviews At All
According to customer review statistics, a massive 19% of consumers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as advice from friends and family.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44% boost.
Source: RevLocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers
24% of US consumers consider reviews as 'incredibly influential'.
To show the significance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those very same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have an enormous effect on their decision when clients have to pick a service provider.
Source: DemandGenReport
83% Of Customers Don't Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to pay attention to clients' recommendations online.
Source: Statuslabs
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Because the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
90% Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the general appeal of a website can only go so far.
Source: Review Trackers