Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

15 Percent Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of possible customers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There's no way around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

The Typical Review Word Count Has Become 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Many Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score really helps your overall score.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't impact simply the clients. Potential team members also look at ratings and take a look at reviews.

Source: Deloitte

90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when customers have to pick a service provider.

Source: DemandGenReport