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67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
When consumers have to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
74% Of Regional Companies Have At Least One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online scores data, we found out that a company needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as recommendations from family and friends.
Source: Brightlocal
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent boost.
Source: RevLocal
A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Profits
Businesses that treat customers fairly normally succeed, review sites help make certain of that.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the vast bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats show the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on clients' suggestions online.
Source: Statuslabs
15% Of Visitors Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of potential consumers will not even think about working with a company they can't find opinions about.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone