91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

When consumers need to pick a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

If A Company Handles Problems Rapidly And Effectively, 95% Of Dissatisfied Customers Will Go Back To A Business

Customers don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores stats, we discovered that a company requires to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

If They Were Asked, 77% Of Customers Would Definitely Leave A Review

More than a 35% would leave a review to notify others about their client experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need client reviews. There is no way around it. Clients are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Considering that the vast majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have outstanding and awesome rankings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

82 Percent Of Customers Visit Review Sites Due To The Fact That They Wish To Buy A Service Or A Product And Wish To Get The Facts About The Businesses Products And Services.

Users come due to the fact that they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers fairly typically succeed, review websites help make certain of that.

Source: Statuslabs