52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated material has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

United States Buyers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics suggest a company's reputation does not affect simply the customers. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

89% Of Clients Review A Businesses Reactions To Reviews

Not only do the majority of consumers read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of client reviews go on without a reaction. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to pick an attorney or a doctor.

Young people (age 18-35) are much more likely to employ an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Majority Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the value of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more important than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a best five star ranking.

Source: Brightlocal

72% Of Customers Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There is no way around it. Customers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers