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Software Reviews Influence Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated content has an unassailable effect on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
More Than Half Of Individuals Aged 25-34 Published Reviews
According to Statista, the younger generations are apparently the more vocal ones.
Source: Statista
98% Of Yelp's Browsers Bought From A Business They Found On The Site
Generally, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general popularity of a website can only go so far.
Source: Review Trackers
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Since the huge majority of consumers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'constantly' or 'very often'.
Source: Trust You
67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when consumers have to choose a solution provider.
Source: DemandGenReport
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista