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54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star score is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
American Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA customers.
Source: Statista
Due To The Fact That They Desire To Acquire A Service Or An Item And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Sites.
Users come because they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
83% Of All Young Customers Were Asked To Post A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all consumers to leave a review on their company.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
The Average Review Word Count Has Become 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
70 Percent Of Consumers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of businesses have excellent and great scores. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal