Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

15% Of People Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of possible consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews go on without a reply. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores stats, we discovered that a business requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

73 Percent Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are looking for. Practically a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are also going to accept slower shipping times for such items.

Source: Turntonetworks

The Majority Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a doctor or a lawyer.

Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Visitors Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require client reviews. There is no skirting around it. Customers are still willing to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista