Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

83% Of All Younger People Were Invited To Give A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all consumers to give a review on their business.

Source: Brightlocal

Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of numerous that show the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your clients delighted is more crucial than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star score.

Source: Brightlocal

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews remain without a reaction. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Most Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

83% Of Customers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads select to pay attention to customers' suggestions online.

Source: Statuslabs

73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are searching for. Practically a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

The Average Review Word Count Has Become 65% Much Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Shoppers Prefer To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings data, we discovered that a company requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

US Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Customers Could Spend 31% More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone