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95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
The Majority Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are apparently the more opinionated ones.
Source: Statista
More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
82 Percent Of Consumers Visit Review Sites Since They Wish To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Product Or Services.
Review sites are places that people go to get the truth about a item, business or service . Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
89% Of Consumers Prefer To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile browser, people young and old prefer to read reviews on their mobile devices.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have excellent and outstanding scores. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated content has an indisputable effect on customers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone