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Google Represents 57.5% Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management stats show a business's reputation does not impact just the clients. Prospective employees also take a look at scores and take a look at reviews.
Source: Deloitte
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some negative reviews.
Source: Capterra
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
The Majority Of Clients Aged 25-34 Submitted Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website
Typically, 142 million consumers go to Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.
Source: RevLocal
89% Of Individuals Choose To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile web browser, individuals prefer to read reviews on their smart phones.
Source: Statista
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics expose that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
70 Percent Of Customers Choose To Discover A Business Via Short Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
If A Company Manages To Solve Problems Rapidly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business
Clients don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review stats prove that 63% of consumer reviews stay without a reply. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
Only 6% Of Customers Don't Rely On Consumer Reviews At All
According to consumer review statistics, a whopping 19 percent of customers constantly rely on online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.
Today's consumers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista