When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

89% Of Customers Read A Companies Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers

77% Of Clients Would Definitely Give A Review If They Were Asked

More than a 35% would submit a review to notify others about their client encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to help other individuals with their decision making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated material has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online ratings stats, we found out that a company requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. However, they realize the huge effect user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are searching for. Almost a third of customers state written reviews are the only function that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

Over Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal