49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those invited, 80% of clients did give a review. In general, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Probably Give A Review

More than a 35% would post a review to educate others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review statistics reveal the basic popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Buyers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, people today prefer to read reviews on their phones.

Source: Statista

United States Consumers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

72% Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

The Majority Of Individuals Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

Reviews Published On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. However, they recognize the huge impact user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs