64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Considering that the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a doctor or a lawyer.

Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

74% Of Regional Companies Have At Least One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings data, we found out that a business requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really make use of them.

Although we now understand why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements choose to take notice of consumers' suggestions online.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Income

Businesses that treat clients fairly typically flourish, review websites help make sure of that.

Source: Statuslabs

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

89% Of Customers Review A Companies Feedback To Reviews

Not only do many individuals check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

If A Company Handles Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Business

Customers don't anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday