64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are wary and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

86% Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you give them a great experience.

Source: Brightlocal

The Typical Review Length Has Become 65% Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Over Half Of Customers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Posts, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

61 Percent Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have good and awesome ratings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a lawyer or a medical professional.

Younger people (age 18-35) are much more inclined to hire an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to focus on clients' suggestions online.

Source: Statuslabs

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center