Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new vehicle and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Length Has Actually Become 65% Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

89% Of Consumers Review A Companies Feedback To Reviews

Not only do many individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat clients well usually flourish, review websites help make certain of that.

Source: Statuslabs

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

More Than Half Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista