60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and ranking statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Just 6 Percent Of Consumers Do Not Trust Customer Reviews At All

According to customer review statistics, a tremendous 19% of consumers always rely on online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are searching for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

More Than Half Of Customers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as advice from loved ones.

Source: Brightlocal

15 Percent Of Buyers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of possible clients won't even consider doing business with a business they can't find viewpoints about.

Source: Statuslabs

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an unassailable impact on consumers.

If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Most Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating really helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the large majority of customers check out reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have good and awesome ratings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online scores stats, we found out that a company needs to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses really use them.

Although we now know why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

United States Buyers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Consumers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Communicating with your customers establishes trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you may expect, customers who feel this way are going to spend more money with a company.

Source: Statuslabs

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers