70% Of Customers Choose To Find Out About A Business By Means Of Short Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95% Of Unhappy Consumers Will Return To A Business If A Company Manages To Fix Issues Quickly And Efficiently

Customers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made quickly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Most Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of clients, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a doctor.

Younger people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of customer reviews remain without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics suggest a business's reputation does not impact simply the customers. Potential team members likewise look at scores and take a look at reviews.

Source: Deloitte

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the exact same weight as advice from family and friends.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the general popularity of a website can only go so far when it comes to trust.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks