Reviews Posted On Twitter Can Improve Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

86% Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

When customers need to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

77% Of Clients Would Undoubtedly Submit A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

83% Of Customers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to focus on consumers' recommendations online.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Shoppers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile web browser, customers choose to read reviews on their mobile devices.

Source: Statista