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Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.
Although we now know why consumer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews stay without a reply. That's too bad, because those companies are losing consumers that way.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.
With the help of other people, you quickly pick one that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Picking A Service Provider
When clients need to pick a solution provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and ranking stats show people value the viewpoint of peers more than any other material.
Source: Collective Bias
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
If A Business Makes An Effort To Resolve Issues Rapidly And Effectively, 95% Of Unhappy Clients Will Return To A Business
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our purchasing preferences.
According to social media reviews stats, Facebook affects over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are likely to trust a local business.
Source: RevLocal
15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of potential consumers won't even consider working with a company they can't find opinions about.
Source: Statuslabs