Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people know the worth of being informed. User-generated content has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to take note of consumers' recommendations online.

Source: Statuslabs

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat clients fairly typically flourish, review websites help ensure of that.

Source: Statuslabs

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more genuine which is what the potential customers are trying to find. Practically a third of customers state written reviews are the only feature that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to select a physician or a lawyer.

Younger people (age 18-35) are much more likely to hire a professional based on online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to customer review data, a massive 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the importance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for services with a perfect five star rating.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs