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The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
70 Percent Of Consumers Choose To Learn About A Business Through Reviews And Articles, Rather Than Ads
Ads are all well and good, but it deserves trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general appeal of a website can only go so far.
Source: Review Trackers
If A Company Takes Care Of Issues Quickly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
91% Of Millennials Trust In Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews usually bring the exact same weight as guidance from loved ones.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Considering that the vast bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Buyers Like To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile web browser, individuals choose to read reviews on their mobile devices.
Source: Statista
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
American Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
82 Percent Of Customers Check Out Review Websites Since They Wish To Acquire An Item Or A Service And Want To Get The Truth About Business Services And Products.
Review websites are locations that people go to get the facts about a business, service or item . Users come due to the fact that they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other people, you quickly pick one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
89% Of Customers Review A Businesses Feedback To Reviews
Not only do the majority of individuals check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal