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Many Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social media reviews statistics, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Since the huge majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually make use of them.
Although we now understand why consumer reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
89% Of Clients Like To Read Reviews Using Their Mobile Phones
Be it through an app or a mobile browser, customers choose to read reviews on their smart phones.
Source: Statista
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a lawyer.
Young people (age 18-35) are even more inclined to hire an expert based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo