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64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If A Company Makes An Effort To Solve Problems Rapidly And Effectively, 95% Of Disappointed Customers Will Go Back To A Company
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as recommendations from friends and family.
Source: Brightlocal
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website
Typically, 142 million customers check out Yelp every month. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Google Represents 57.5 Percent Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a far-off second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star score is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Customers Prefer To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile browser, clients choose to read reviews on their phones.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
Irrespective of how alluring your marketing is, you still need consumer reviews. There is no way around it. Consumers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to select a physician or a lawyer.
Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews go on without a reply. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
If They Were Asked, 77% Of Clients Would Certainly Post A Review
More than a 35% would submit a review to educate others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All
According to customer review data, a tremendous 19 percent of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a unfavorable or average one.
Source: Brightlocal