67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when clients have to select a service provider.

Source: DemandGenReport

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp each month. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a legal representative or a doctor.

Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To show the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

The Typical Review Length Has Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Google Represents 57.5% Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Younger Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have good and awesome ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

74% Of Local Companies Have At Least One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients fairly generally flourish, review websites help make sure of that.

Source: Statuslabs