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More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your customers establishes trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are going to spend more cash with a business.
Source: Statuslabs
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Rating
This stat is one of many that show the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers delighted is more crucial than ever.
57% of customers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked just for organizations with a best five star score.
Source: Brightlocal
67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when customers have to select a service provider.
Source: DemandGenReport
If They Were Asked, 77% Of Customers Would Probably Post A Review
More than a 35% would submit a review to inform others about their client experience and 24% would certainly direct their review to the company itself.
Over a 26% would want to submit a review to assist other individuals with their choice making process.
Source: Podium
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews
No matter how eye-catching your marketing is, you still require client reviews. There is no way around it. Consumers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
15% Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15% of prospective clients will not even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
More Than Half Of People Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista