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Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and score data reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
More Than Half Of Consumers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two-thirds of businesses have outstanding and good rankings. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
83% Of All Younger Customers Were Asked To Post A Review Recently
Of those asked, 80% of customers did leave a review. Overall, companies have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
Software Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone