95% Of Unsatisfied Clients Will Return To A Business If A Company Manages To Solve Issues Rapidly And Efficiently

Clients do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Given that the vast bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably normally succeed, review websites help make sure of that.

Source: Statuslabs

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or unfavorable one.

Source: Brightlocal

Over Half Of People Aged 25-34 Posted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

15 Percent Of Buyers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of possible consumers won't even think about working with a business they can't discover opinions about.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista