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Over Half Of Consumers Aged 25-34 Wrote Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a mediocre or negative one.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Nearly a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.
Source: Fan and Fuel
77% Of Clients Would Likely Give A Review If They Were Asked
More than a 35% would leave a review to inform others about their client experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to give a review to help other individuals with their decision making process.
Source: Podium
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and rankings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such products.
Source: Turntonetworks
53% Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista