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60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and score statistics show people value the opinion of peers more than any other material.
Source: Collective Bias
The Typical Review Length Has Become 65% Shorter Since 2010
Presently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to take note of clients' recommendations online.
Source: Statuslabs
If They Were Asked, 77% Of Consumers Would Definitely Leave A Review
More than a 35% would submit a review to educate others about their client experience and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other people with their choice making process.
Source: Podium
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Clients Might Invest 31 Percent More With A Business That Has Terrific Reviews
Focus on this fact. The better other users explain your service or product, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat consumers honorably normally prosper, review websites help ensure of that.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Generally 2 out of 3 businesses have exceptional and awesome ratings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz