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Google Represents 57.5 Percent Of All Reviews World-wide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
72% Of Consumers Won't Take Action Unless They Read Some Reviews
Regardless of how tempting your marketing is, you still require customer reviews. There's no way around it. Clients are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients honorably usually prosper, review websites help ensure of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
15 Percent Of Clients Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of possible consumers won't even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
Reviews Published On Twitter Can Boost Revenues By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
If They Were Asked, 77% Of Clients Would Definitely Leave A Review
More than a 35% would leave a review to advise others about their client encounter and 24% would rather direct their review to the business itself.
Over a 26% would want to give a review to assist other people with their decision making process.
Source: Podium
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista