70% Of Consumers Prefer To Discover A Business Via Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores data, we found out that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably generally flourish, review websites help make certain of that.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also influence our purchasing decisions.

According to social media reviews data, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

United States Consumers View "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

95% Of Disappointed Customers Will Return To A Business If A Business Manages To Resolve Problems Rapidly And Efficiently

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated material has an indisputable influence on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal