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74% Of Regional Companies Have At A Minimum, One Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online ratings statistics, we discovered that a company needs to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
72 Percent Of Customers Won't Take Action Unless They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still require client reviews. There is no way around it. Clients are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
52% Of Customers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a reaction. That's too bad, because those companies are losing clients that way.
Source: Review Trackers
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Business
This stat is one of numerous that show the value of online scores. Now that news of customer satisfaction travels this fast, keeping your customers happy is more important than ever.
57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11% looked only for companies with a best five star ranking.
Source: Brightlocal
People Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, buying decisions are made quickly.
Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Many Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower rating really helps your overall rating.
According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise affect our purchasing decisions.
According to social reviews stats, Facebook affects the majority of users' purchase choices.
Facebook reviews stats expose that four out of five users are more likely to trust a local business if it has positive reviews.
Source: RevLocal