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73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with scores alone.
Client reviews make the statistics appear more authentic which is what the prospective consumers are looking for. Almost a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of companies have excellent and great rankings. Only 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the general popularity of a site can only go so far when it concerns trust.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than women.
Reviews and ranking data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats position clients' reviews as the most reliable source of suggestions. Online reviews generally carry the very same weight as recommendations from friends and family.
Source: Brightlocal
53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of customer reviews go on without a reply. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers