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Over Half Of Consumers Aged 25-34 Published Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Customers Would Submit A Review If They Were Asked
More than a 35% would leave a review to inform others about their customer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to post a review to help other people with their decision making process.
Source: Podium
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they understand the enormous impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and rating statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
52% Of Customers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
74% Of Local Businesses Have At Least 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online ratings data, we discovered that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing preferences.
According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that four out of five users are most likely to trust a local business.
Source: RevLocal
70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.
Source: Brightlocal