More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Typically, 142 million customers check out Yelp every month. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

83 Percent Of Consumers Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

15 Percent Of Customers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective clients will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online scores statistics, we learnt that a company needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your clients develops trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews usually carry the same weight as suggestions from friends and family.

Source: Brightlocal

The Majority Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

Most Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

If A Business Manages To Resolve Issues Rapidly And Efficiently, 95% Of Dissatisfied Customers Will Go Back To A Company

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

Majority Of Customers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the value of online rankings. Now that news of client complete satisfaction travels this quick, keeping your customers delighted is more important than ever.

57% of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a best five star rating.

Source: Brightlocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider